We were challenged with giving a fresh look to the brand’s social networks and with producing content according to a young adult audience.
What we did.
We carried out research into the millennials, their customs and the kind of content that makes them tick. We directed the brand communication according to new trends and we implemented agile marketing as one of the main features of the strategy.
How it turned out.
We have accomplished high levels of engagement with the millennial target; we have been able to change the brand aesthetics, giving it a fresher and more authentic look.