In order to enhance the digital monitoring service we have provided Purina with since 2014, Avatar Buzz Monitoring carried out research into the performance of Pro Plan in owned and earned media during the first half of 2015.
How we did it.
Throughout this period, we gathered all spontaneous mentions relating to the brand as well as the insights on its official fan pages and we performed a quantitative and qualitative analysis on a regional scale.
How it turned out.
We succeeded in providing important information which cast light upon the weaknesses and strengths in each market, thus contributing to the drafting of the company’s strategy.