As a follow-up to the Unified program carried out for Nestlé Purina on regional scale, Avatar launched two new websites for Dog Chow, Cat Chow and Pro Plan in South America, Central America and the Caribbean.
What we did
We set out on a renovation process through which we updated the websites according to the new needs of the client and the market: we outlined a 100% responsive design of the websites, enhanced their visualization in several digital platforms, improved usability and user experience, implemented new functions and gave them a fresh look.
How it turned out
We managed to create a totally updated digital environment integrating all brands, while at the same time not losing sight of each brand’s unique identity. Thanks to this development, we contributed to Dog Chow, Cat Chow and Pro Plan brands’ positioning and to the target’s sense of belonging across the region.