Cats and dogs have become one of the main topics in the digital world. Avatar has taken up the challenge of capitalizing on that content.
What we did.
Considering that we all love to talk about our pets, we developed a space for Purina’s users to join the talk. Social Hub is a place which integrates perfectly into the structure of Purina’s most significant sites, enabling users to post photos of their pets and engage in conversation with other pet owners. In addition to this, well aware of the growing importance of audiovisual content in social networks, we set out to produce animated infographics to go with the launching.
How it turned out.
We succeeded in meeting the goal as we reached a high level of user engagement. This module has proven to be significant in terms of brand positioning and when it came to providing added value for Purina’s consumers across Latin America.