Natura Cosméticos (Natura Cosmetics) turned to Avatar for the develpment of the strategy and implementation of their Performance-based Digital Media ad campaign aiming to increase reach and traffic on its website and social presence.
How we did it.
We created a comprehensive regional program to act as support to the brand strategy. Due to the wide variety of lines and categories within Natura products and given their business model, work is focused on the diverse formats and multiplicity of ads seeking the best balance between investment and outcome.
How it turned out.
Through the implementation of the program, we managed to greatly improve Natura’s main digital indicators in all the countries it operates in. This enables content to reach a high visibility and spread rate by increasing website traffic, videos views and social networks’ reach and critical mass.