Year after year, Avatar takes part in the coverage of the UEFA Champions League through ESPN social channels, where over 1,000 contents are produced at the 30 presences of the brand. The challenge is to reach the target at the key moments of the tournament.

How we did it.


In order to guarantee the spreading and positioning of the message conveyed in the hashtag #CHAMPIONSxESPN, a strategy to promote trends in Twitter was carried out before and during the big final match between Barcelona and Juventus.


How it turned out.


Hashtag mentions doubled compared to the numbers of the competition during the same event and the number of users interacting with the brand in real time increased.
El jardín de Clarilú.
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Ferrero - Tic Tac.
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